Project Highlight: Parish Hill Creamery
NATURAL CHEESE DONE RIGHT
The team at Parish Hill Creamery live and breath natural, raw-milk cheese. They are makers, educator, consultants and advocates, showing the industry it’s possible to make good choices (for the planet, the collective, yourself and your community) while making great cheese.
Services Provided
Brand Messaging, Website Refresh, Web Copy + Content Writing, Tagline, Product Descriptions
Brand Goals
Position Parish Hill Creamery as the go-to resource for natural cheese making practices. Emphasize the ability to make natural cheese using traditional methods and ingredients. Incorporate more consulting, advocacy and The Cornerstone Project into the story + messaging.
Project Focus
Clarify brand voice, tone, and message. Craft web copy and content. Update and organize website + shop to reflect new positioning, brand photos and product descriptions.
Challenges
Distilling down Peter and Rachel’s knowledge and visions into succinct, relatable copy and content. Identifying key and core messages. Ensuring position as cheesemakers is balanced with education, consulting and advocacy.
Approach
Massive intake and refinement, focused on big-picture mission. Gathering short-term and long-term goals + visions information via questionnaire and discovery sessions, refining information further via questionnaire, unearthing the heart of their mission, connecting all the dots for a cohesive brand story.
