Project Highlight: Emily Clement
LIFE COACH, SPEAKER, ENTREPRENEUR
Emily is a vibrant, high-energy, ready-for-anything life coach, speaker, educator, and course creator on a mission to help former people-pleasers find more joy in life through emotional awareness, values management, and healthy boundaries. She’s been a TEDx speaker, a coach for the iHeart Media executive sales team and the host of hundreds of in-person and virtual coaching group and workshops.
Services Provided
Brand Identity, Brand Story, Web Design, Sales Pages, Copywriting, Email Marketing, Offer Launch Strategy, Social Media Content, Digital Workbooks, Process Optimization
Brand Goals
Establish Emily as a thought-leader and speaker in the personal development + coaching space. Create a clear customer journey. Build out and launch new membership. Engage more with email list.
Project Focus
Ensure clarity and consistency in messaging, balance authority with approachability in voice + tone, simplify offer suite, optimize email marketing with nurture sequences, automations and segmenting, and add a lot more personality and vulnerability into Emily’s brand.
Challenges
Focusing messaging and offers to reach a diverse audience — from marketing execs to empty-nesters. Establishing Emily as an authority but maintaining the light-hearted playfulness of her personality.
Approach
Clarify, simplify, revamp and repurpose. Identify the common thread in the target audience and shift messaging + offers accordingly, find new ways to use old content (creating sales bundles, lead magnets, future social + blog content) that resonate with target audience, gather stories and personal experiences from Emily to inform nurture sequences and email campaigns.
“Amy is my Jiminy Cricket! She's the moral conscious of my web presence — she make intentional and thoughtful suggestions to create the most value and support for potential clients. Her approach is patient, thorough and super creative! She makes me want to hire me!!” - Emily
