Project Highlight: SalTerrae
SURRENDER TO PURE INTIMACY
SalTerrae is a female-founded, collaborative company, with a mission to enhance intimate experiences and bring higher levels of wellbeing, happiness, and fulfillment into people’s lives. The SalTerrae intimate massage oils — Allure, Passion and Desire — each provide their own unique experience. SalTerrae has been featured in the NY Times, Forbes, Newsweek, Vogue and in the 2021 gift bag at the Oscars.
Services Provided
Brand Messaging, Web Copy, Content Marketing Strategy + Calendars, Blog Posts, Product Descriptions, Pre-Launch Social Media Management
Brand Goals
Establish conversational, sophisticated and sensual voice + tone for a line of organic CBD intimate oils with a diverse customer base.
Project Focus
Clarify brand voice, tone, and message. Craft web copy and content. Develop and execute a social media strategy to build brand presence and awareness pre-launch.
Challenges
Translating the essence and values of SalTerrae through digital content about intimacy, pleasure and inclusivity balanced with industry regulations and compliance requirements. Creating informational and engaging content that walks the line of feelings and science.
Approach
Research, collaboration and brainstorming. Getting to know what sets SalTerrae apart from others in the market, establishing a brand voice that captures the heart of its CEO, crafting content and copy to be reviewed by compliance experts (revising based on feedback), building a content reserve for blog and social media topics ensuring the balance of inspiration, education, curiosity and engagement.
